#WHATCANWEDONOW? is a site-specific art installation located in Perlan (Reykjavík), an iconic building that became the biggest natural museum in Iceland in 2017.
The goal of the museum was to raise awareness about plastic pollution in water through an engaging and "instagrammable" art installation.
The pool's floor shows a picture of Silfra, the fissure between two continental plates, which is famous for its crystal clear water. Polluting this gorgeous natural scenario with plastic garbage is a strong action that wants to disturb visitors and to get their attention.
The very direct question "what can we do now?" encourages them to go downstairs and look for the answers.
Every little action matters, for this reason, next to the installation, there's a poster that gives suggestions and idea on what we can do in our daily life to help the environment.
ART INSTALLATION | Reykjavik, Iceland, 2019 | Pictures by Steffi Meisl